What Is a Freelance Copywriter? A Beginner’s Guide to Copywriting Careers in 2025

What Is a Freelance Copywriter? Roles, Skills & How to Get Started in 2025

In today’s content-driven world, words sell. Behind every high-converting sales page, captivating ad, or SEO-optimized blog is a skilled copywriter who understands how to make an impact. But what happens when businesses need this talent without a full-time hire? That’s where a freelance copywriter comes in.

In this guide, we’ll answer the key question: What is a freelance copywriter? You’ll also learn how they work, what skills they need, how much they earn, and how to hire a freelance copywriter or become one yourself. Whether you're starting your career, building a business, or searching for your next client, we’ve got you covered.

We’ll also explore how platforms like FreelancerWay can help you land copywriting jobs or find the perfect writer, and how Lords Consultant can support your business growth through expert content strategy.

What Is a Freelance Copywriter?

A freelance copywriter is a self-employed professional who writes persuasive, targeted content for clients. Unlike in-house writers, freelancers work on a project or contract basis for multiple businesses, agencies, or individuals.

They write marketing-driven content such as:

• Website copy

• Product descriptions (e.g., Iranian e-commerce SEO optimization)

• Email campaigns

• Ads

• Sales pages

• Blog posts

• Social media copy

• Brand slogans and taglines (like for sportswear logo design)

In essence, copywriters use words to generate engagement, influence decisions, and drive conversions.

Copywriting vs. Content Writing: What’s the Difference?

Though often used interchangeably, there is a difference:

As a freelance copywriter, you may end up doing both. For instance, writing SEO-optimized product pages with storytelling elements for an online shop with PayPal integration.

What Skills Does a Freelance Copywriter Need?

To succeed as a freelance copywriter, you'll need more than just grammar skills. Essential skills include:

✍️ Writing & Editing

Clean, concise, and compelling writing is the foundation. You'll also need to self-edit with tools like Grammarly or Hemingway.

📣 Persuasion & Psychology

Copywriting is selling in written form. Understanding consumer psychology is key, whether you’re writing for conference T-shirts or solar caps for posts on decks.

📈 SEO Knowledge

Modern copywriters often optimize for search engines—especially for e-commerce and blogs. Keywords like “Scrivener on Chromebook” may be requested for educational tech products.

🎨 Branding Awareness

Each brand has a voice. Whether you’re writing for a playful fake CashApp maker parody site or a serious data fabric Appian platform, tone matters.

🧑‍💻 Technical Fluency

You might need to understand platforms like:

• Alteryx on Mac for data-driven businesses

• SailPoint IdentityIQ for cybersecurity firms

• Bluebeam in architectural documentation (e.g., free Bluebeam line styles download)

What Do Freelance Copywriters Actually Do?

Here’s a breakdown of typical tasks:

You might also find projects in unexpected places, like:

• Describing designer focal beads for jewelry sites

• Writing guides for Godot gravity game mechanics

• Drafting translator proposals for localization services

• Pitching ideas for 3D astrology influencers or creators

How Much Do Freelance Copywriters Earn?

Freelance copywriter rates vary by experience, industry, and region. Here's a rough guide:

If you specialize in industries like SaaS, fintech, or healthcare, you can command premium rates.

How to Become a Freelance Copywriter

1. Learn the Craft

Study classic copywriting books (The Adweek Copywriting Handbook, Breakthrough Advertising) and take online courses.

2. Build a Portfolio

Start writing samples based on real businesses or mock briefs. Write for:

• A fictional Tigrinya tutor brand

• A Shopify store selling koi tattoo traditional apparel

• A landing page for Cagmail (mock communication tool)

3. List on Freelance Platforms

Platforms like FreelancerWay connect you with real clients seeking writers for online stores, tech brands, and global ventures.

4. Promote Yourself

Post on LinkedIn, join Facebook groups, contribute to writing communities, and pitch your services via cold email.

Where to Find Copywriting Jobs

🔹 FreelancerWay

Offers curated opportunities for copywriters in industries like tech, real estate, and wellness. You might find listings like:

• Freelance copywriter gezocht (Dutch clients looking for copywriters)

• Jobs for game composers and writers

• Copywriting for Shopify stores with PayPal checkout

🔹 LinkedIn & Remote Job Boards

Search terms like:

• “Hire a webmaster” (who may need a copywriter too)

• “Freelance WordPress content”

• “Copywriter for product launches”

🔹 Lords Consultant

Specializes in matching copywriters with business owners who need scalable, strategic content solutions.

When to Hire a Freelance Copywriter

If you’re a business owner, knowing when to hire a freelance copywriter is crucial. Consider hiring if:

• You're launching a new product and need a compelling story

• Your existing content isn't converting

• You lack the time or skill to write your own pages

• You're rebranding and need consistent messaging across channels

A skilled copywriter can improve:

• Your online jobs with PayPal listings

• Descriptions for bus grease monkey forums

• Outreach emails to job Magento developer candidates

What to Look for When Hiring a Copywriter

• Portfolio with diverse work samples

• Niche knowledge if you’re in a specific industry

• SEO understanding

• Collaborative attitude

• Ability to meet deadlines and follow briefs

Whether you're looking for someone to write about how much to rent a building for electronic repair, or build a full e-commerce copy strategy, trust is essential.

Sample Freelance Copywriting Projects You Could Work On

Tools Every Freelance Copywriter Should Use

Final Thoughts: Is Freelance Copywriting Right for You?

If you love words, psychology, marketing, and the freedom to work from anywhere—copywriting might be your perfect freelance path. With a laptop and a skill set, you can work with clients around the world, from an Iranian SEO shop to a tech startup using Alteryx on Mac.

The key is to start, practice consistently, learn the business side, and put yourself out there.

Platforms like FreelancerWay make it easy to get started, while Lords Consultant helps scale your growth through strategic business coaching and high-paying leads.

July 14, 2025, 05:02 am